— PROJECT NAME
Paradigms 2025: Branding Beyond Borders
— ROLE
Project Manager
— DATE
September 2025
For Paradigms 2025 in Marrakesh, Frontify partnered with It’s Nice That to curate a session titled “Branding Beyond Borders". I led the research to identify and vet international design leaders whose work exemplified diverse global styles. The final programme brought together the following creatives to deliver these talks:
- 40MUSTAQEL: Multiscript branding: Navigating bilingual design across block and cursive writing systems.
- Marwan Kaabour: Publications as long-form branding: Exploring the potential of narrative brand-building in book design.
- The Blackpepper Studio: The tension between heritage and evolution – how to honor where a brand comes from while designing for where it’s going.