H&M Innovation Metaverse Design Story A/W 2022 // Assistant Producer
H&M Innovation Metaverse Design Story A/W 2022, Times Square New York City
Still from H&M Innovation Metaverse Design Story A/W 2022 Campaign Film
— PROJECT NAME
H&M Innovation Metaverse Design Story A/W 2022
— ROLE
Assistant Producer
Head of Operations
— DATE
December 2022
Institute of Digital Fashion together with H&M, conceived, co-designed and crafted a digital, capsule collection for H&M Innovation Metaverse Design Story. Inspired by a convergence of digital and physical themes, the garments themselves explore concepts of digital environmentalism.
Institute of Digital Fashion developed and delivered five AR wearable garments in collaboration with H&M, inspired by a convergence of technology and nature, which were exclusively available via the H&M app for customers to wear, share and explore. Institute of Digital Fashion co-produced the campaign film featuring both digital and physical garments from the collection layering realities and revealing the digital craftwork of the virtual garments. This campaign film featured in store, on social platforms, and on billboards globally. See the campaign HERE.