#001 IoDF Launch LFW A/W 2022 // Assistant Producer
Still from on-site activation
Still from #001 IoDF Launch LFW A/W 2022 Campaign Still
Still from on-site activation
— PROJECT NAME
#001 IoDF Launch LFW AW 2022
— ROLE
Assistant Producer
On-site Coordinator
Location Scout
— DATE
September 2022
For LFW A/W 2022, Institute of Digital Fashion launched the latest phrase of their mission. The founding duo and heavy messaging appeared as holograms, avatars and in-person both URL x IRL, blurring the lines between the physical and the digital. Industry players and the public where invited to join Institute if Digital Fashion via membership.
The in-house production was a multi-faceted activation spanning the period of LFW. This included the production of a visual campaign (avatars, animation, film), multiple in-person community meet ups, IRL x URL billboards. Please see a press highlight HERE.